My client Cori spent 18 years of her career selling one-on-one sessions with clients and selling affiliate marketing products on the side. She was frustrated that her time wasn't her own.
She was also frustrated that she had limited customer reach and that her income was capped.
When I taught her the concept of an Ascension Model, she realized that she was only selling her specialized knowledge and skills in one limited way. We outlined a path for her to package up her expertise into multiple products - and most of them are digital products.
She immediately felt more free in her business. And she quickly saw that she could reach potentially unlimited ideal clients online and bring a lot more value to each of them through her business (and consequently more revenue to her business!).